This video encompasses the way Dell has/is attempting to be as sustainable as possible. The main part I was focused on when viewing the video was when they talked about shipping the products. They use recycled materials such as detergent and milk containers and as little boxes as possible to lessen the shipping load. By lessening the shipping load it leaves less room for unrecyclable materials. Dell isn't the only company doing this type of sustainability, I believe many other companies do as well. The reason they do this because they may otherwise lose consumers and they are more interested in where they're technology is going to go after it has died. Consumers have become much more interested in where things come from and where they will be going then they were a couple of years ago and because of this many companies have had to enhance their sustainability to make customers happy.

Sarah Silver

Citation:
Dell, , dir. Sustainability: Dell's Lifecycle Approach. YouTube, 2012. Film. 1 Dec 2013. http://www.youtube.com/watch?v=wG7Vea3PdiM.